Turning Business Clarity into Business Value
Profit Inc exists to bring clarity where financial complexity creates risk. Most businesses don’t fail from lack of effort — they fail because leaders can’t see early warning signs, hidden losses, or the actions that matter most.
Our mission is to apply rigorous, net-profit-level analysis to reveal what’s really happening, why it’s happening, and what to do next — empowering leaders to improve performance, strengthen cash flow, and build lasting business value.
Clarity Without Compromise
Most businesses don’t struggle because they lack effort or data, they struggle because they lack context. Financial statements alone don’t show early risk, hidden losses, or what to do next.
Profit Inc was built to close that gap. We apply the same rigorous analytical constructs used in elite consulting and M&A and make them practical, fast, and actionable for serious business leaders. Our work helps owners move from reacting to results to leading with clarity and confidence.
Human Flourishing
We believe business is one of the most powerful tools for human flourishing. When run well, it creates sustainable wealth for owners, meaningful careers for employees, and better outcomes for customers, all at the same time.
Unflinching Truth
We help leaders see the truth sooner by cutting through financial noise and false signals. Our analyses surface early warnings, hidden risks, and missed opportunities long before traditional reports or advisors do.
Actionable Wisdom
Data alone doesn’t change outcomes. We translate complex financials into clear prescriptions — showing what’s happening, why it’s happening, and exactly what to do next to increase profit, cash flow, and business value.
High Commitment
Profit Inc is built for leaders who refuse to settle for mediocre performance. Our system demands focus, discipline, and follow-through, and it rewards those commitments with stronger companies and materially higher value.
Here's How We Got Started
The Analytical Foundation
Before Profit Inc existed, its core methodology was developed inside elite consulting and investment banking work.
During this period, Profit Inc Co-Founder Wade Myers helped build and refine a proprietary profitability and value analysis framework while advising large companies and complex transactions.
The insight was simple but powerful:
Traditional financial statements show results — not truth.
To make better decisions, leaders needed standardized clarity, context, and interpretation, not more reports.
Proof Through Real Transactions
That analytical framework was pressure-tested across real deals, real operators, and real outcomes.
It was used to:
Identify hidden profit and loss drivers
Speed diligence
Improve deal outcomes for buyers, sellers, and lenders
The conclusion became unavoidable:
The system worked — but only for those who had access to it.
From Insight to Platform
As cloud infrastructure matured, the question shifted from “Does this work?” to “How do we scale this without losing rigor?”
The challenge wasn’t analysis — it was delivery.
High-quality insight was still slow, expensive, and dependent on scarce experts.
Profit Inc’s founders began re-engineering the system to make elite financial clarity fast, repeatable, and accessible to serious business owners.
Profit Inc Is Launched
Profit Inc was formally launched to bring this discipline to the lower-middle market — without dumbing it down.
Two core offerings emerged:
Profit360 — a deep, net-profit-level analysis that shows what’s happening, why, and what to do next
ProfitPulse — a faster, recurring signal that gives leaders early visibility into risk, trends, and value
The response validated the thesis:
Leaders didn’t want more dashboards
They wanted answers, context, and direction
Clarity as a Competitive Advantage
Today, Profit Inc serves business owners, advisors, lenders, and membership organizations who share one belief:
Financial clarity isn’t a reporting function — it’s a leadership advantage.
Profit Inc continues to refine and scale its system, staying deliberately focused on:
Truth over comfort
Action over analysis
Long-term business value over short-term optics
We Start With Truth -Not Assumptions
Profit Inc is driven by a relentless focus on why — not just what. We don’t start with predefined solutions or generic best practices. We start by establishing financial ground truth, uncovering what’s really driving results, and designing actions that create measurable impact.
Our work is hands-on, collaborative, and disciplined. We partner closely with leaders to move from insight to action — turning clarity into better decisions, stronger performance, and higher business value.
“When leaders gain financial clarity, they stop flying blind and start leading with confidence. Every meaningful improvement in profit, cash flow, and business value begins with seeing the truth sooner.”
Mark Crumblish
The Profit Inc System
- Proven through decades of consulting, transactions, and real businesses
Client Experiences That Speak for Themselves
“Profit Inc gave us a more sophisticated way to look at our company’s full financial health… we found that one or two very profitable customers had been masking a fundamental flaw in our pricing model. We were able to adjust our pricing model which has helped shift us back into a much more healthy and balanced financial position.”
“Because Profit Inc revealed the hidden value of premium services, my client was able to raise prices by an astonishing 75 percent without any pushback at all from customers.”
“Our business is run on tight margins and efficiency. This is a powerful and easy to understand analytical tool that is helping us zero in on profit drivers refine KPIs and grow much more profitably.”
